First Fresh New Zealand

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Our Story

We’re built on a foundation of family and a fierce loyalty to Tairāwhiti Gisborne. But we also have an eye to the future, with a commitment to sustainable growth.

We‘re a family business

We’re built on a foundation of family and a fierce loyalty to Tairāwhiti Gisborne dating back to the 1980s.

Our History

The Freshest Brands

Seen the FIRST  brand at your supermarket or produce shop? That’s us! Pick this for fresh, delicious, locally grown produce you can trust.

Our Brands

Innovation for Sustainable Growth

At First Fresh, we work closely with our growers and packers, applying innovative technology to meet high quality, taste, safety and sustainability standards.

Sustainability