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Continue to website with reduced functionalityWe‘re a family business
We’re built on a foundation of family and a fierce loyalty to Tairāwhiti Gisborne dating back to the 1980s.
Our HistoryThe Freshest Brands
Seen the FIRST or SUNKIST brands at your supermarket or produce shop? That’s us! Pick them for fresh, delicious, locally grown produce you can trust.
Our BrandsInnovation for Sustainable Growth
At First Fresh, we work closely with our growers and packers, applying innovative technology to meet high quality, taste, safety and sustainability standards.
Sustainability