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Why is First Fresh fruit so good? It could be the Tairāwhiti Gisborne sunshine, the passion and knowledge of our expert growers, or the energy we put into doing things the right way. Whatever it is, we’ve harnessed some magic here, and we love sharing it: from our trees to your table, and from our family to yours. Choose the First and Sunkist labels wherever you buy fruit and you’ll enjoy premium quality, optimal nutrition and great taste.