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We‘re a family business
We’re built on a foundation of family and a fierce loyalty to Tairāwhiti Gisborne dating back to the 1980s.
Our History
The Freshest Brands
Seen the FIRST brand at your supermarket or produce shop? That’s us! Pick this for fresh, delicious, locally grown produce you can trust.
Our Brands
Innovation for Sustainable Growth
At First Fresh, we work closely with our growers and packers, applying innovative technology to meet high quality, taste, safety and sustainability standards.
Sustainability